Attention email marketers. This is the interface I use to quickly view, sort, and filter my email. It’s the place I decide what’s worth reading and what isn’t.

If you waste half of the space allotted with “To view this email with images click here” or “Ensure delivery by adding…” or “If this message is not displayed properly click here”, well then there is a very slim chance that I will actually open your email. I doubt I am alone in this.

That is all.